Privacy Policy

Last updated: September 2026

Myrtle's Best ("we," "us," or "our") operates the Myrtle's Best mobile app and website (collectively, the "Service"). This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using the Service, you agree to the practices described here.

Information We Collect

  • Account information: Your name, email address, phone number, and mailing address when you subscribe to our newsletter or premium membership.
  • Payment information: When you upgrade to premium, payment is processed by Stripe. We do not store your full card number — Stripe handles that securely.
  • Usage & location data: Pages you visit, searches you perform, and approximate location used to show nearby recommendations and deals.
  • User-generated content: Reviews, comments, business submissions, and favorites you choose to save or share.
  • Device & attribution data: Device type, referrer, and UTM parameters used to understand how you found us.

How We Use Your Information

  • To deliver personalized local recommendations, deals, and event notifications.
  • To send our newsletter and premium-exclusive content (you can opt out anytime).
  • To process and manage premium subscriptions and verify access.
  • To improve our content, features, and the Grand Strand guide.
  • To respond to your questions and support requests.

Third-Party Services

The Service integrates with the following third parties, each governed by their own policies:

  • Stripe — payment processing for premium subscriptions.
  • Google AdSense — serves advertising to free-tier users.
  • Amazon Associates — product recommendations with affiliate links.
  • Social media platforms — Facebook, Instagram, YouTube, TikTok, and others for content sharing.
  • Map & geolocation services — to display locations on the Explore map.

Cookies & Tracking

We use cookies and similar technologies to remember your preferences, keep you signed in, and measure traffic. Free-tier users may see personalized ads from our advertising partners. Premium members enjoy an ad-free experience.

Data Retention & Your Rights

We retain your information for as long as your account is active or as needed to provide the Service. You may request access to, correction of, or deletion of your personal data at any time by contacting us. You can unsubscribe from emails using the link in any message.

Children's Privacy

The Service is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy in the app and, where appropriate, by email.

Contact Us

If you have questions about this Privacy Policy or your data, please reach out through the contact options on our About Us page.